Eight gigs of "Limited Edition Solid GOLD Eloquence," the Pico-C represents the "hallmark of style and quality in USB drives."
People prize it for its beautiful design, according to the marketing literature. Why else would you pay $600 for a Sony MicroVault Tiny you can pick up at Fry's for $25 and get gold-plated for $100 more? Its "amazing qualities," of course!
Verily, it needs a Monex-style television advert, bathed in glowing golden light and shot in the style of late 1970s porn, in which a middle-aged lady murmurs statistics while gently dancing her fingertips over the product.
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